Albi wins two more awards at the German Brand Award 2026

Albi shows how brands move beyond visibility to become conversational in the age of AI.

We’re proud to celebrate a double win at the German Brand Awards 2026 for Albi. Developed in collaboration with Bildungsforum Handwerk, our AI-powered career guidance coach was recognised as a Winner in the categories Best AI Project of the Year and Brand Communication – Digital Solutions & Apps.

Rethinking career guidance

Albi is an AI-powered career guidance coach for students in grades 8 to 11. Together with Bildungsforum Handwerk, we developed a dialogue-based brand experience that supports young people in exploring career paths in the skilled trades.

Instead of relying on information delivery or traditional career tests, Albi is based on dialogue. The digital coach helps young people discover their interests and strengths, get to know suitable occupational fields, and develop concrete perspectives for apprenticeships and future careers.

Branded AI Agents instead of generic chatbots

Albi is more than a chatbot. The project shows how Branded AI Agents can be created: AI-powered assistants that not only provide information, but offer guidance from within a clearly defined brand personality.

To achieve this, brand strategy, brand voice, conversational design, visual identity, and user experience design were combined into an integrated brand system. Language, behavior, design, and technology follow the same principles, creating a consistent experience across all interactions.

What convinced the jury

In its statement, the jury emphasizes that career guidance in the skilled trades often does not fail because of a lack of information, but because of the way people are addressed.

The jury particularly recognized the interplay of conversational design, visual identity, and responsibly deployed technology:

“Conversational design, visual identity, and technological restraint are closely aligned, giving the system a clear stance. This creates an AI-powered brand experience that does not simulate closeness, but credibly delivers it through language, design, and the context of use.”

Brand, Experience, and AI

Albi reinforces a belief that is central to our approach: AI creates value when it becomes a meaningful relationship between brand and people—not just another tool.

We would like to thank Bildungsforum Handwerk for their trust, close collaboration, and shared vision of rethinking career guidance.