Accessibility shapes brands
Digital accessibility builds trust, relevance, and brand loyalty. It makes products inclusive – and ready for the future.
Accessibility is mandatory – and an opportunity
2025
European Accessibility Act comes into effect (EAA)
7900000
people with disabilities in Germany (source: destatis.de)
+27%
conversion boost through accessible UX (source: Legal & General America)
We see accessibility as part of your brand. Digital accessibility goes far beyond the surface – it shapes how people experience brands. think moto combines design, strategy, and technology into an integrated accessibility approach. From the initial quick scan to a fully accessible pattern library.
Use case: Designing inclusive chatbots
When using chatbots, it’s crucial to consider accessibility features.
Elements like audio descriptions, subtitles, text-to-speech, high contrast, adjustable font sizes, and proper focus management are essential building blocks.
The IBM Accessibility Guidelines provide clear direction to ensure chatbots are understandable, usable, and inclusive for all users.
Leading brands trust us:
Three examples of how inclusive design influences the spherical brand
Humane
Accessibility means designing for true human diversity – whether visual, motor, cognitive, or emotional. This creates digital experiences that are readable, navigable, and usable for everyone.
Responsible
Accessibility is a societal responsibility. It creates accountability – from meeting international standards to including groups who were previously excluded.
Evolving
Accessibility is never “finished.” Standards and assistive technologies continue to evolve. Brands that embrace this change ensure long-term, sustainable inclusion.
Learn how spherical branding works
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FAQ
Who does digital accessibility concern?
Digital accessibility is relevant for all users, as it supports not only people with permanent disabilities, but also those with temporary or situational limitations – for example:
- Situational limitations: in noisy environments, in bright sunlight, or with poor internet access
- Temporarily limited: after surgery, with a broken arm, or eye infection
- Permanently limited: with visual, hearing, motor impairments, or cognitive impairments
Digital accessibility ensures that everyone can use digital services, regardless of their abilities or circumstances.
Is my company legally required to be accessible?
Yes, since June 28, 2025, many companies have been legally obligated to provide accessible digital offerings – in accordance with the European Accessibility Act (EAA).
- Online shops
- Software products
- Self-service terminals
- Banking and communication services
These requirements apply not only to the public sector, but also to private providers. Acting early reduces risks – and builds trust.
How do we get started with digital accessibility?
It doesn’t have to be perfect to get started. Even small adjustments can make a big difference. We’ll guide you through a pragmatic start and build accessible solutions step by step.
What does an Accessibility-Audit cost?
The cost of an accessibility audit depends on the scope and depth of the review – from a quick scan to a full audit.
A quick scan of individual templates or pages is quick, and we’ll include it in the discovery call to prepare for it.
A full audit, including screen reader, keyboard, and contrast tests, is more comprehensive but is particularly worthwhile for larger applications or relaunches.
We offer modular packages for different budgets and project phases – and during the discovery call, we’ll discuss together which approach and scope best suits your project.
How does accessibility affect design and brand impact?
Accessibility improves both design and brand impact by ensuring clarity, consistency, and an inclusive user experience.
Clarity and simplicity: Accessible designs are often more clearly structured, with better readability, clear navigation, and a logical layout.
Consistency: Consistent controls and visual standards not only improve accessibility but also the overall user experience.
Responsiveness: A flexible, inclusive design works equally well on all devices and for all user groups.
How does think moto test whether a website is accessible?
think moto tests accessibility using a combination of automated tools and manual reviews to uncover technical and practical barriers.
Usability testing is best done with people with disabilities, as this provides authentic user feedback. This way, we ensure that your website is not only compliant but also practically accessible and inclusive.
What is the difference between usability and accessibility?
The difference between usability and accessibility is that usability describes user-friendliness for everyone, while accessibility specifically removes barriers so as not to exclude anyone.
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