otelo—an On-Trend Website for the Challenger
otelo is a brand of Vodafone D2 GmbH, for which we redesigned the website otelo.de on behalf of Scholz & Friends Berlin. It was rolled out in two steps in May and August 2016 and was aimed at increasing conversion rates, lead generation in the area of post-raid tariffs and average revenue per user (ARPU).
An Innovative Shopping Experience
With this in mind, it was essential to prominently feature premium rates and create up-selling and cross-selling opportunities—for new and existing customers alike. When designing the purchase process, we focused on smart but simple navigation. This allows otelo to present itself in a visually innovative way as a challenger and puts an end to the either/or situation between quality and price.