otelo | Webshop UX/UI Design

otelo—an On-Trend Website for the Challenger

otelo is a brand of Vodafone D2 GmbH, for which we redesigned the website otelo.de on behalf of Scholz & Friends Berlin. It was rolled out in two steps in May and August 2016 and was aimed at increasing conversion rates, lead generation in the area of post-raid tariffs and average revenue per user (ARPU).


An Innovative Shopping Experience

With this in mind, it was essential to prominently feature premium rates and create up-selling and cross-selling opportunities—for new and existing customers alike. When designing the purchase process, we focused on smart but simple navigation. This allows otelo to present itself in a visually innovative way as a challenger and puts an end to the either/or situation between quality and price.


What Can We Design For You?

If you would like to work with us, drop us a line. We look forward to hearing from you.