otelo - An innovative appearance for the Challenger
On behalf of Scholz & Friends Berlin, we redesigned the we redesigned a website for the otelo.de, a sub-brand of Vodafone D2 GmbH. The goals of the new website, which was rolled out across two phases in May and August 2016, were to increase the conversion rate, increase lead generation in post-rate tariffs and increase the average revenue per user (ARPU).
An innovative shopping experience
To achieve these aims, the website displayed higher quality smartphone rate options more prominently, supplemented with newly-created up- and cross-selling opportunities – both for new and existing customers. Throughout the design of the online purchasing process, we ensured that emphasis was placed on smart but simple navigation. otelo’s visual identity reflects the company’s status as a challenger brand, which avoids a trade-off between quality and price point.