THE TIMES THEY ARE
We design interactions between brands and people. For companies that are prepared to meet their customers and employees at eye level. This is what we are committed to as strategists, designers and developers. And as (lateral-)thinkers and (different-)doers.
We help companies master the challenges of the present - by looking to the future. What if... is a popular question in our work. Or also: How might we... Much is already possible today. We have built up expertise in the following areas over the years.
What if your brand has more personality than your neighbour?
The digital world in its complexity and with the high demands of consumers requires brands that adapt flexibly to the new challenges at any time. That are ready to interact with people and that are open to dialogues without fear of contact. In short: we need living brands.
We develop flexible identities, open brand personalities and consult you on an open corporate culture and agile design management. As a base for this we use our branding tool, the Brand BIOS, which functions as an operating system for what we define as living brands.
What if bots are the new brand ambassadors?
The question that companies will have to ask themselves in the future is not whether they integrate conversational touchpoints into marketing, branding and sales, but how. Only those who develop smart high-performance bots with personality will be able to make their brand tangible and exploit the full potential of a conversational interface.
We develop chatbots and language assistants for marketing, sales and service and guide you strategically on the way to a real Conversational Brand.
DIGITAL MID-SIZED BUSINESS
What if water pumps could talk?
Industrial SMEs are facing enormous challenges. Digital services, the use of AI and data in Industrie 4.0 and the digitalization of processes in manufacturing, sales and customer service offer great opportunities to enter new fields of business, improve the customer experience and strengthen the brand. At the same time, it means changing processes, involving employees, and communicating change.
We develop digital business models, products and services and advise medium-sized companies on digital transformation.
What if Premium regains its relevance?
Premium is dead. Long live Premium. The inflationary use of premium as a label as well as the changing customer expectations have resulted into a loss of relevance. Now it is time to redefine the concept of premium. Simplicity, authenticity, sustainability, personalisation, seamless and unique brand experiences through all channels as well as transparency are the basics for a new and future-oriented definition of premium.
We develop futuristic scenarios and new business models for premium brands, create personalised user experiences as well as innovative, digital premium services and turn moments of truth into relevant signature moments.
What if we spent our holidays on the holodeck?
Augmented, Virtual and Mixed Reality are not only immersive and therefore sustainable touchpoints in marketing, entertainment and trade. These innovative technologies are also increasingly applied in production planning, production, maintenance and in customer service. The great chances for brands lie in brand-adequate presentation, reuseability of patterns in order to reduce costs as well as the fast time-to-market. UX is a crucial part of it.
We identify relevant use cases, design AR, VR and MR applications and develop pattern libraries to extend important brand touchpoints as well as working processes.
Our Services: Brand Experience Innovation
We create living brand identities and user-oriented products and services. We support innovation processes. We make strategic visions visible. We work with the little ones who will grow up. And with the big ones who want to be fast, flexible and focused. We work agile, in partnership, self-organized, result-oriented. We like sprints, even over long distances. What we do has to be simple and sustainable.
We help companies to understand people and their interactions with products and services throughout the entire customer life cycle. We develop human-centric services and sustainable digital business models. We advise design, product and marketing teams to drive innovation in lean and agile processes.
- User and design research & insights
- Design Thinking and Co-Creation Workshops
- Service Design and Design Fictions
- Customer Journey Optimisation
- Business Model Innovation
- Agile Management consultancy for marketing and product teams
Based on user and design research, we create coherent user experiences across all touchpoints. We develop digital communication and UX strategies, define KPIs and metrics, design interfaces for screen-based and emerging media. We optimise sales, marketing and service processes. We work efficiently, in agile sprints and in close cooperation with the client.
- User and Market Research
- Experience Strategy
- Minimum Viable Products and Lean UX
- UX/UI design, prototyping and testing
- Digital product development for Web & Mobile
- Digital product development for virtual and augmented reality
- Conversational UX and design for chatbots and voice-based applications
- UI Kits and Pattern Libraries
We help brands find their orientation and purpose in a complex world. We develop meaningful and adaptable brand identities that survive in demanding and challenging markets and lead to sustainable customer relationships.
- Brand strategy and positioning
- CI/CD development for Living Brands
- Minimum Viable Brands
- Brand storytelling
- Brand engagement concepts
- Design management strategies