Minimal Viable Brands
Lean branding for lean startups

With our lean branding approach, we develop Minimal Viable Brands (MVBs) for startups, product and corporate initiatives. The cost-effective and focused minimal form of a corporate identity allows young companies and organizations to quickly define their brand, clarify corporate cultural issues and find their self-image.

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We have created 40+ MVBs for startups and companies

Minimum Viable Brands
For Rising Stars –
Our Case Studies

ADVALYZE

In the course of the typical MVB process, we developed a dynamic logo, powerful and sympathetic colors, concise typography and an appearance that does justice to the visionary power, self-confidence and partnership-based self-image of the advalyze brand.

Our MVB Package
What’s in it?

Discovery Workshop

We start each MVB with a discovery workshop, understanding the business, the users and the purpose of the brand. We also observe the impact on its environment in our planet-centric approach.

Brand Personality

With our trusted strategic tools like brand archetypes, brand filters and best practices or current trends, we carefully position your brand ahead of your competitors.

Moodboard

We will equip you with a memorable logo, colors and typography that will help you stand out and succeed.

Styleguide & Assets

Applying the initial brand on 2–3 touchpoints we develop a feel for how your identity behaves holistically. This behavior is then documented with guidelines and applied to your pitchdeck or website.

„think moto’s MVB process has managed to embody our values, ambitions and goals in our brand 100%. This allows us to be more dynamic and fundamentally helps us in new customer acquisition.“

Oliver Moser, Co-Founder & CEO, advalyze

An MVB IS
RIGHT for you if…

… you are an early-stage lean startup or corporate initiative aiming for rapid market entry

… you are a small business on a tight budget

… you are a brand experimenting with new product lines

… you are about to launch an MVP to test your business idea

Get in touch
with us
today!

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Jonas Haase
Account Director
newbusiness@thinkmoto.de

Minimal Viable Brands Lean branding for lean startups