Brand New Thinking
our Blog

Photo of Jasmin

Meet the motos–Jasmin Cziborra

We take a deep dive into the daily work routine and exciting projects of Jasmin Cziborra, one of our UX designers.

  • Inside think moto

  • Interviews

UNPARSED Logo in front of crowd in conference room

Reflections on the world’s first Conversation Design Conference UNPARSED

Key takeaways from UNPARSED 2023 and our perspective on how conversation design as a practice will change with its concern with ethics, as an art and in the face of generative AI.

  • Artificial Intelligence

  • Chatbots

  • Digital Products & Services

Why Content Designers and AI Could Actually Be a Dream Team

If you’re a content designer, UX writer, or hold any other role in the field of the ever-evolving world of digital content creation, the prospect of integrating artificial intelligence (AI) into your work process is both exciting and daunting.

  • Artificial Intelligence

  • Trends and Perspectives

Why Digital Products Need UX Writing More Than Ever

We all know those attractive people who immediately capture our attention. They appear almost too perfect — until they begin to speak.

  • Digital Products & Services

  • Trends and Perspectives

  • User Experience

View on the indoor stage of the OFFF Design Festival

Our CCO Katja Wenger on why you should attend design conferences

Early May we spoke with Katja Wenger about her experience at this year’s OFFF conference which took place from March 23-25 in Barcelonas Disseny Hub. We learned how she came to attend the event relatively spontaneously and what topics and speakers inspired her the most.

  • Inside think moto

  • Interviews

  • Trends and Perspectives

Image showing the OpenAI logo

What ChatGPT and LLMs Mean for How We Build Conversational Interfaces for the Future

Paul, our Director Technology & AI, gives an outlook on what the impact of todays AI-powered technologies and tools mean for our conversation design processes.

  • Artificial Intelligence

  • Chatbots

  • Trends and Perspectives

Meet the motos–Jordi Garreta

We take a deep dive into the daily work routine and exciting projects of Jordi Garreta, our Creative Developer.

  • Inside think moto

  • Interviews

Data-Driven Design–Designing with Data in a User-Centric Way

We talked to Marie, our Senior Experience Strategist about what data-driven design is, how data-driven design and creativity are related, and how innovation gains quality through user data.

  • Digital Products & Services

  • Trends and Perspectives

  • User Experience

Chatbots as Brand Touch Points

Susann Pocha, Conversational Designer and UX Writer at think moto, explains how to develop chatbots that have a real benefit for the brand.

  • Artificial Intelligence

  • Chatbots

Tone of Voice—How a Brand Sounds and Speaks

Sonja Reichel, Conversational Designer and UX Writer at think moto, shows why a brand should use the power of language to its advantage.

  • Brand Strategy

  • Branded Interactions

  • Corporate Identities

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