Brand New Thinking
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Conversational interfaces will become one of the most important touchpoints between brands and people in the coming years. Brands that sound generic will lose relevance. Brands that communicate in a distinctive, empathetic, and consistent way will build trust, proximity, and long-term value.

Germany’s Mittelstand is widely seen as the backbone of the economy: highly specialized, technology-driven, and globally competitive through exports. Yet while machinery, materials, and production lines are continuously upgraded, one area often falls behind: the brand.

Why Brands Are Becoming Human Again. The last few years belonged to technology. The years ahead belong to people — precisely because technology has become so powerful. With Human First. AI-backed., we articulate our stance for a future in which AI does not replace humans, but amplifies them. It does not dominate — it empowers. […]

Brands today need more than just good messages. They need charisma—or, as Gen Z would say, aura. With our new +AURA unit, we create just that—immersive experiences that make brands tangible. Imagine entering a room and immediately feeling the vibe of a brand—hearing its soundscape, seeing its messages in motion, feeling the atmosphere. This is […]

Many people are currently asking me what impressions I took away from #OMR. Of course, one highlight was the wonderful visit with our partners at Frontify (many thanks again to Anneke Matsis in that context). And elsewhere on the exhibition grounds? It was crowded, it was loud, and somehow the sword of Damocles—Gen AI—seemed to […]

Was für ein Abend!
Wir haben gefeiert – laut, bunt und voller Energie. Und ihr wart dabei.

Together with Frontify, our partner for brand management, we organized a business breakfast with leading brands.

Our technology and AI team shares key takeaways and learning from the Microsoft AI Tour in Berlin

We take a deep dive into the daily work routine and exciting projects of Jasmin Cziborra, one of our UX designers.

Es ist wieder einmal an der Zeit in die Glaskugel zu schauen und eine kleine Zeitreise in das kommende Jahr zu unternehmen. Mit dem Wechsel in das Neue – sowieso vielversprechendere – Jahr wird gewöhnlich viel evaluiert, (selbst)reflektiert, geschrieben und noch mehr vorgenommen. Im Internet wimmelt es wieder nur von den fragenden oder weissagenden Posts […]