We founded think moto in 2010 to infuse branding and digital product design with a human-centric perspective. Our bestselling 2012 publication Branded Interactions has since guided designers, strategists, agencies, and companies through the digital transformation of the past decade.

Today, we empower companies to navigate a world in constant change. The climate crisis, political uncertainty, social upheavals and inequality continue to transform our lives and require immediate action. Brand experiences  must provide customers with answers and meaning. That’s why everything we do is smart, simple, and sustainable. We design brands, digital products, and services that are easy to access and use, while being economically and environmentally sustainable. In addition to our people-centric approach, we’ve incorporated a planet-centric perspective into our branding process, focusing on customers, company stakeholders, and the environment alike.

More than ever, smart and resource-efficient design and technology are the key to success for businesses looking to thrive in the medium and long term. Innovation must not be an end in itself, but must serve this goal.