Consulting & Design Services For Your Future Business Transformation

The basis for UX strategy approach is in-depth user research. We are experienced in conducting a broad range of ethnographic research as well as qualitative interviews, even in large scale and on an international level. For the verification of assumptions through quantitative research we can leverage research partners worldwide.

Based on the gained insights we model personas, behavioral archetypes and journeys and help you implement them into your day-to-day business.

A core aspect of our work is the optimization of customer journeys across all touch points. Through detailed analyses, we identify critical moments of truth and design them in such a way that they promote positive brand experiences (signature moments).

Speak to us about your UX challenges and start to  build lasting relationships with your customers – both online and offline.

At think moto, we create the strategic foundations for brands that want to position themselves sustainably in a digital and increasingly demanding world.

With our think moto and our Spherical Brand approach, we ensure that your brand has a consistent and effective, yet also impactful presence at all touch points. From defining your brands personality to implementing pioneering brand concepts, our tailor-made solutions help you to remain authentic and fit for the future.

We have created complex and scalable brand architecture for multi-brand companies and sharpened the internal brand differentiation via archetypes, messaging strategies and portfolio optimization.

We have huge experience in the field of name-giving and claim development for startups as well as large corporations, for brands as well as products and service portfolios.

Read more about the brand strategic work we have done for AUDI or how we created a living brand for Bystronic that became a German Brand Award Winner in 2024.

Design for the digital future: at think moto, we combine strategic thinking with creative excellence to design products and services that are forward-looking, user-centered and planet-centric. Our approach to product & service design is based on a close link between user needs, technical feasibility and brand-specific requirements. We work closely with our clients to create individual solutions that inspire and excite.

With our expertise in interactive storytelling, we create experiences that are not only functional, but also emotionally compelling and memorable in the long term. From service design concepts to product innovations, we develop applications that bring your brand message to life at all touchpoints through a clear, consistent story. Our interdisciplinary team brings expertise in user experience, prototyping and brand design to anchor this narrative in every product.

think moto is the agency behind the international bestseller Branded Interactions. As such it is our aim to create branded and brand-defining interactions: digital applications that are rooted deeply in the brand’s personality and are therefore unique. We do this across all touch points and are often invited to do this for emerging touchpoints like Chatbots, voice assistants, Virtual or Augmented reality.

Read more about the branded interactions we created for Extended Realities for Volkswagen or the strong personality of the chatbot Lui that we developed for Lexoffice.

Our expertise in corporate design and brand building gives your brand a distinctive, future-proof and sustainable profile. With a focus on visual consistency and the creation of strong living identities, we develop design solutions that work on all channels – from the digital brand world to the physical presence. Through targeted storytelling, we build an emotional connection between brand and user that creates long-term trust and strengthens your brand in the long term.

See the visual identities we have done for companies like JOBRAD or Bystronic (German Brand Award Winner 2024).

If you are an early stage start up company, please take a look at our Lean Branding approach.

Our design and brand management services ensure that your brand is continuously maintained and strategically developed. As a close partner with Frontify, the leading brand portal solution, we enable efficient management of your brand assets and ensure consistent communication across all touchpoints. By using DesignOps, we optimize design processes and ensure seamless collaboration between all teams. This keeps your brand flexible, scalable and always up to date – perfectly aligned with market requirements.

Our Design Fictions & Future Innovation services combine innovative approaches such as Innovation Design Sprints and Design Futuring to develop visionary products and services and explore possible future business models and scenarios for brands and organizations.

We create speculative scenarios and design fictions that help to anticipate future market needs and tap into new innovation potential. Through these future-oriented strategies, we support companies in reacting to changes at an early stage and positioning themselves as pioneers in their field.

Read more about the design fictions we created for Miles and More.

At think moto, we specialize in Conversational AI and Generative Design, harnessing cutting-edge technologies to create smarter, more efficient digital experiences. Our expertise spans across developing chatbots, voice assistants, and bot-based task automation, empowering businesses to interact seamlessly with their customers. Leveraging our deep understanding of Prompting and Large Language Models (LLMs), we craft personalized, dynamic solutions. As a Cognigy.AI partner and experts in IBM Watson, we bring robust AI-driven services to life, ensuring you stay ahead in the rapidly evolving digital landscape. Let us elevate your brand with future-proof AI solutions!