Brand New Thinking
our Blog

Data-Driven Design–Designing with Data in a User-Centric Way

We talked to Marie, our Senior Experience Strategist about what data-driven design is, how data-driven design and creativity are related, and how innovation gains quality through user data.

  • Digital Products & Services

  • Trends and Perspectives

  • User Experience

Chatbots as Brand Touch Points

Susann Pocha, Conversational Designer and UX Writer at think moto, explains how to develop chatbots that have a real benefit for the brand.

  • Artificial Intelligence

  • Chatbots

think motos Archetype card deck

Tone of Voice—How a Brand Sounds and Speaks

Sonja Reichel, Conversational Designer and UX Writer at think moto, shows why a brand should use the power of language to its advantage.

  • Brand Strategy

  • Branded Interactions

  • Corporate Identities

Meet the motos–Paul Krizsan

We sat down with our Director Technology & AI, Paul Krizsan, to ask some questions about the role of chatbots for business, trends and the daily life at think moto.

  • Inside think moto

  • Interviews

Meet The Coaches–Benjamin Apfelbaum

Benjamin Apfelbaum is a communications trainer and freelance creative from Berlin. From October 31, Benjamin will be passing on his extensive knowledge of presentation and storytelling as a coach in his two-day intensive course Story Meets Design at the think moto Academy.

  • Inside think moto

  • Interviews

Adobe 99U Conference: What I took back to the office

Isabel Hillenbrand attended the Adobe 99U Conference in New York for us and brought back some exciting insights.

  • Inside think moto

  • Trends and Perspectives

Visual power seeks identity–Impressions of CXI_19

Paul Krizsan attended Europe’s largest conference on corporate and brand identity and brought back some very interesting insights.

  • Corporate Identities

  • Inside think moto

  • Trends and Perspectives

Conversational Experiences Meetup Review

The first of a new series of Meetups We had a blast at our Conversational Experience Meetup in Berlin yesterday! Networking, meeting new people, gathering fresh and innovative ideas and perspectives. While website-based online commerce and customer service have reached their limits, Conversational Commerce opens up entirely new, more human-centric opportunities for businesses. Getting ready […]

  • Artificial Intelligence

  • Chatbots

  • Inside think moto

How to develop a voice assistant with personality from scratch

Isabel Hillenbrand, Senior Strategic Designer at think moto, shares her findings from the development of a voice assistant with personality.

  • Artificial Intelligence

  • Chatbots

How cultural probes make your user research even better

Isabel Hillenbrand, Senior Strategic Designer at think moto, shares her insights on using cultural probes in combination with in-depth interviews for exploratory research.

  • Digital Products & Services

  • Trends and Perspectives

  • User Experience

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