Brand New Thinking
Einblicke und Inpiration rund um Marke, UX und KI

Marco Spies und Anne Bruening beim think moto x frontify Business Breakfast

Rückblick auf unser Business Breakfast mit Frontify

Gemeinsam mit Frontify haben wir mit führende Marken über Kreativität und Kontrolle diskutiert.

  • Brand Strategy

  • Inside think moto

  • Trends and Perspectives

Flags of the Microsoft AI Tour event in front of a blue sky

Connecting with Microsoft AI and NVIDIA in Berlin

Our technology and AI team shares key takeaways and learning from the Microsoft AI Tour in Berlin

  • Artificial Intelligence

  • Events

Photo of Jasmin

Meet the motos–Jasmin Cziborra

We take a deep dive into the daily work routine and exciting projects of Jasmin Cziborra, one of our UX designers.

  • Inside think moto

  • Interviews

Tone_of_Voice_Header

Tone of Voice—How a Brand Sounds and Speaks: A Successful Brand Personality Always Has a Distinctive Tone of Voice

Brands are successful if they are recognizable and provide outstanding user experiences at all touch points.

  • Brand Strategy

  • Branded Interactions

  • Unkategorisiert

UNPARSED Logo in front of crowd in conference room

Reflections on the world’s first Conversation Design Conference UNPARSED

Key takeaways from UNPARSED 2023 and our perspective on how conversation design as a practice will change with its concern with ethics, as an art and in the face of generative AI.

  • Artificial Intelligence

  • Chatbots

  • Digital Products & Services

Why Content Designers and AI Could Actually Be a Dream Team

If you’re a content designer, UX writer, or hold any other role in the field of the ever-evolving world of digital content creation, the prospect of integrating artificial intelligence (AI) into your work process is both exciting and daunting.

  • Artificial Intelligence

  • Trends and Perspectives

Why Digital Products Need UX Writing More Than Ever

We all know those attractive people who immediately capture our attention. They appear almost too perfect — until they begin to speak.

  • Digital Products & Services

  • Trends and Perspectives

  • User Experience

View on the indoor stage of the OFFF Design Festival

Our CCO Katja Wenger on why you should attend design conferences

Early May we spoke with Katja Wenger about her experience at this year’s OFFF conference which took place from March 23-25 in Barcelonas Disseny Hub. We learned how she came to attend the event relatively spontaneously and what topics and speakers inspired her the most.

  • Inside think moto

  • Interviews

  • Trends and Perspectives

Image showing the OpenAI logo

What ChatGPT and LLMs Mean for How We Build Conversational Interfaces for the Future

Paul, our Director Technology & AI, gives an outlook on what the impact of todays AI-powered technologies and tools mean for our conversation design processes.

  • Artificial Intelligence

  • Chatbots

  • Trends and Perspectives

Meet the motos–Jordi Garreta

We take a deep dive into the daily work routine and exciting projects of Jordi Garreta, our Creative Developer.

  • Inside think moto

  • Interviews

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