Chatbots come and go. But why? Because they often only serve short-term goals. This also seemed to be the case with chatbot Lui in 2019, but the bot proved us wrong. lexoffice, Germany’s leading accounting software for freelancers and entrepreneurs by business software provider Lexware, planned a discount campaign.
Within this campaign, customers were able to influence how long the discount of 100 percent would apply. The more new customers bought lexoffice during the promotion period, the longer they could benefit from the discount, including existing customers who recommended the product to others.