Brands today need more than just good messages. They need charisma—or, as Gen Z would say, aura. With our new +AURA unit, we create just that—immersive experiences that make brands tangible.
Imagine entering a room and immediately feeling the vibe of a brand—hearing its soundscape, seeing its messages in motion, feeling the atmosphere. This is precisely the experience we want to create with +AURA.
Why +AURA?
Digital formats reach their limits when it comes to real experiences. Today, brands don’t just want to be heard or seen – they want to make an impact. In a world full of stimuli, this can only be achieved if we design experiences that engage multiple senses simultaneously and anchor themselves emotionally.
At think moto, we spent years developing brand strategies and UX concepts. But at some point it became clear: We were missing the layer that makes experiences emotionally and sensually tangible. This is how +AURA was born – our new unit for immersive brand worlds.
+AURA combines strategy, design, and multisensory staging: sound, moving images, and space become an orchestrated experience that goes far beyond traditional communication. The goal is to create memorable moments—moments that are not just heard or seen, but felt.
The Team behind +AURA
+AURA is more than a project—it’s a partnership. Together with Peter Hayo and Darius Rafat, who have been working at the intersection of music, pop culture, and brands for decades, we create experiences that reach new audiences and make brands tangible.
Where the journey goes
With +AURA, we want to give brands a new expression: immersion first. We believe that brands are successful when they are not only understood, but also felt. And that’s exactly what we want to enable – at events, showrooms, in digital spaces, or hybrid formats.
+AURA is the next step in the evolution of brand communication: When strategy, creativity, and technology meet the senses, the result is a lasting experience.
Curious? More on: aura.thinkmoto.de
