A Confident Identity and Digital Experience for the European Market Leader in Digital Publishing

An Emotional and Elegant Visual Narrative

Being Bookwire’s lead agency since their (and our) foundation in 2010, we’ve been revitalizing their look and feel since 2019. Their innovative software aids publishers in distributing and marketing e-books, audiobooks, and print-on-demand titles. Our challenge was to embody the non-visual benefits of this software in a way that speaks both emotionally and elegantly. It was a unique task that required us to translate complex processes into an engaging and sophisticated visual narrative.

A Consistent Visual Language for the Entire Logo Family

Building on the redesigned product logo that accompanied the update from Bookwire MACS to Bookwire OS in 2019, we crafted a consistent visual language for the entire logo family, unifying the company’s identity across its software products.

Relaunch 2020

As Bookwire matured and expanded internationally, it was evident that our collaboration needed to evolve as well. The company had grown not only in size but also in confidence. In developing the new website, we crafted a distinct and self-assured graphic style, complemented by engaging imagery, fresh information architecture, and the latest UX principles. This relaunch mirrored Bookwire’s evolution, reflecting a brand that had truly grown up.

A New Graphic Language

Utilizing abstract geometric forms intertwined with narrative elements, the new graphic language skillfully visualizes abstract processes in an emotionally engaging way. A bold contrast of black and white, accented by a striking red and green gradient, underscores the fresh and independent look.

Tech-Savvy and Cool

The imagery is designed to echo the graphic structure of the illustrations, artfully combining gradient surfaces with near-monochrome images to create a visually cohesive and engaging aesthetic.

Our Services for Bookwire in more than a decade collaborating

Brand Strategy
Brand Design
Logo Design
Brand Architecture
Digital Product Design
Website Design
Spatial Design
Exhibition Design

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