Sustainably creative – website and shop for Playmais

Playmais is celebrating its 25th birthday with a new brand identity and a modern web shop. The relaunch puts creativity, sustainability and fun at the centre and aims to make it even easier to integrate the popular craft products into everyday family life – as meaningful play and learning opportunities for children aged between three and eleven.

think moto supported Playmais with its digital relaunch – with the aim of creating a user-friendly platform that makes the brand understandable and approachable. Based on the new brand strategy and visual identity, we conceptualised, designed and technically implemented the new Playmais website.

A clear and motivating language that appeals to parents and children alike makes the Playmais brand message tangible and invites users to discover the world of creative handicrafts. Emotional images and lively videos show real usage situations and bring the product to life. Customer testimonials, recommendations from teachers and success stories from everyday life also strengthen confidence in the product.

The new website offers easy navigation and clear product information to help parents and children quickly find the right set. Creative content inspires and makes you want to get crafting. The website is more than just a shop: it is a point of contact for anyone who wants to promote learning through play.

Technically, the webshop was implemented on Shopify – with a modular content management system that enables the Playmais team to maintain content independently and continuously develop the site.

Digital Strategy
User Flow Analysis
Information Architecture
UX/UI Design
Content Strategy
Content Management
Shopify Implementation