Category: Brand Strategy
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+AURA: more immersion for brands
Brands today need more than just good messages. They need charisma—or, as Gen Z would say, aura. With our new +AURA unit, we create just that—immersive experiences that make brands tangible. Imagine entering a room and immediately feeling the vibe of a brand—hearing its soundscape, seeing its messages in motion, feeling the atmosphere. This is…
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Recap of our Business Breakfast with Frontify
Together with Frontify, our partner for brand management, we organized a business breakfast with leading brands.
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Tone of Voice—How a Brand Sounds and Speaks: A Successful Brand Personality Always Has a Distinctive Tone of Voice
—Den Artikel gibt es hier auch auf Deutsch Brands are successful if they are recognizable and provide outstanding user experiences at all touch points. Be it website, social media, point of sale, marketing or virtual assistant—only a clearly defined brand personality ensures a consistent and unique encounter between brand and user at all times. This always…
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Tone of Voice—How a Brand Sounds and Speaks
Sonja Reichel, Conversational Designer and UX Writer at think moto, shows why a brand should use the power of language to its advantage.
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Five Learnings on Brands in Extended Realities
How do designers develop a brand for virtual three-dimensional space? And How do you transform an established brand for these new media? We have compiled the five most important lessons learned from our Extended Realities projects for you.