Bookwire | Corporate Design und Website

Self-Confident with a Vision—Corporate Design and Website for Bookwire.

For our long-standing client Bookwire, we have successively refreshed and expanded the look and feel since 2019. With its software solutions, Bookwire supports publishers and media companies in distributing and marketing e-books, digital audio books and print-on-demand titles.

The challenge in this environment was to communicate non-visual processes and advantages of a software in an emotional and sophisticated way.

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Logo Family

Starting from the redesigned product logo in the context of the updated software from Bookwire Macs to Bookwire OS in 2019, we developed a consistent language for the logo family of the company and its software products.

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Relaunch 2020

Since the beginning of our collaboration, the company had not only grown, but also become more international and self-confident. You could say Bookwire had grown up. Thus, when developing the new website it soon became clear the company needed a confident and distinct graphic style and imagery, in addition to a new information architecture rounded off with the latest UX principles.

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A New Graphic Language

The new graphic language plays with abstract geometric forms and narrative elements that can be used to emotionally visualize abstract processes. A strong black and white contrast, used alongside a striking red and green gradient, supports the new, independent look.

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Tech-Savvy and Cool

The imagery reflects the graphic structure of the illustrations and combines gradient surfaces with near-monochrome images.

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