Self-Confident with a Vision—Corporate Design and Website for Bookwire.
For our long-standing client Bookwire, we have successively refreshed and expanded the look and feel since 2019. With its software solutions, Bookwire supports publishers and media companies in distributing and marketing e-books, digital audio books and print-on-demand titles.
The challenge in this environment was to communicate non-visual processes and advantages of a software in an emotional and sophisticated way.
Starting from the redesigned product logo in the context of the updated software from Bookwire Macs to Bookwire OS in 2019, we developed a consistent language for the logo family of the company and its software products.
Since the beginning of our collaboration, the company had not only grown, but also become more international and self-confident. You could say Bookwire had grown up. Thus, when developing the new website it soon became clear the company needed a confident and distinct graphic style and imagery, in addition to a new information architecture rounded off with the latest UX principles.
A New Graphic Language
The new graphic language plays with abstract geometric forms and narrative elements that can be used to emotionally visualize abstract processes. A strong black and white contrast, used alongside a striking red and green gradient, supports the new, independent look.
Tech-Savvy and Cool
The imagery reflects the graphic structure of the illustrations and combines gradient surfaces with near-monochrome images.