Company leased bikes are no longer new. But they were new in 2008, when JobRad was founded. As the pioneer of corporate bike leasing, JobRad has since taken a leading role in pushing the mobility revolution forward.
When JobRad asked us to review its brand strategy, it quickly became clear that the drive inherent in the company’s DNA was not reflected in the brand. So in a workshop, we developed a vision of the brand together with the client. This vision spoke of dynamism and new beginnings. Of enthusiasm and a love of cycling. And last but not least, of intelligent, seamless services for the best possible user experience.