As part of Continental Group’s digital brand strategy, an innovative online magazine titled “Continental Stories” was developed and integrated into the existing corporate website. The magazine presents in-depth articles that showcase how Continental is reimagining mobility — making it safer, more sustainable, and more connected. The aim was to enhance brand communication, elevate storytelling formats, and present content that combines editorial excellence with visual appeal and cutting-edge technology.
Back
Continental Stories – A New Online Magazine for Continental Featuring AI Innovations
Redefining Mobility Through Storytelling
Design System and Technological Foundation
A core aspect of the project was the expansion of the existing design system. Specific components were developed to meet the demands of an innovative online magazine. New templates and content modules now allow for flexible and visually compelling editorial content.
Scrollytelling and Content Experience
Interactive scrollytelling elements were introduced to transform complex topics into more engaging and easily digestible experiences. Customized color themes were also developed to visually distinguish between the magazine’s thematic areas—such as technology, sustainability, sports, and lifestyle—and to guide readers intuitively.
Personalization and Accessibility
To enhance the user experience, features like filtering options and a reading list were implemented, allowing users to save and return to articles later. To further support accessibility and diverse usage scenarios, a text-to-speech function was also integrated.
AI-Powered Innovation
A standout feature is the use of AI-generated article summaries, providing readers with a concise overview beneath each article. This enables quicker content absorption and a more efficient reading flow—especially valuable for longer formats.
Conclusion
“Conti Stories” is a digital magazine that seamlessly blends technological innovation with high-quality editorial content, reinforcing Continental’s image as a future-oriented brand. The project sets a benchmark for contemporary corporate publishing in the digital landscape.
Our Services for Continental AG
Concept and Strategy
Content Strategy
UX/UI Design
Design Consulting
Design System Development