Menschlich und nahbar im B2B — Eine flexible Visual Identity und Webauftritt für das Fintech aifinyo

A new CD/CI for the B2B fintech company

aifinyo is a fintech company that offers financing and billing services for companies. Its customers include start-ups, freelancers and small and medium-sized enterprises in particular. aifinyo offers intelligent financing solutions in the areas of factoring, finetrading, leasing and receivables management. In this way, aifinyo supports entrepreneurs in all phases of their growth and success.

The aim of the rebranding was to reflect the company’s dynamic development and innovation-driven DNA in a new, modern brand identity. The corporate design and the new brand identity were intended to emphasize both the customer focus and the partnership-based connection with the target groups.

Development of a new brand claim and imagery

The new brand claim “Smart finance for your business” makes the practical benefits of the products clear to customers at first glance and creates an even better understanding of the brand. The close and cooperative contact with the target groups is reflected not least in the new imagery for aifinyo.

“We are very well positioned with our digital range of smart financing solutions and are extremely optimistic about the future. aifinyo has grown strongly in recent years and has developed rapidly, which is now also reflected in our new brand identity.”

Stefan Kempf, CEO and co-founder of aifinyo AG

Result: On the way to true customer centricity

The new corporate design developed by think moto underlines the vision and positioning of aifinyo to drive growth and make the company successful.

The redesign of the corporate design and the development of a memorable brand claim optimally position aifinyo for future growth and stronger customer loyalty. The new look reflects the company’s innovative strength and dynamism and strengthens brand perception in the B2B financial sector. In particular, the following was achieved:

Stronger brand perception: the new brand identity strengthens aifinyo’s positioning as an innovative partner for smart financing solutions.
Clear brand message: The claim “Smart finance for your business” ensures a direct approach and a better understanding of the products.
Customer loyalty: The new imagery and visual identity reflect the close, partnership-based contact with the target groups and promote a stronger emotional bond.

Our Services for aifinyo

Brand Strategy
Corporate Design
Flexible Logo
Brand Claim
Imagery
UX/UI Design
Website Development