Bathroom Comfort Re-Imagined — Digital Transformation of the HÜPPE Brand

For over 50 years, HÜPPE has been a recognizable name in bathroom comfort and innovation. As the first company on the German market for bathroom culture, HÜPPE needed a transformation that matched its status as an industry leader. We took on the task of redefining HÜPPE as a living brand, one that evolves and responds to market and customer demands. This concept shaped the brand’s purpose, narrative, and positioning.

In an onsite discovery workshop with various HÜPPE stakeholders, we set out to understand the essence of the brand and envision its future. With the insights gained, we later defined the brand’s strategy. This involved transforming HÜPPE from a mere shower enclosure manufacturer into an innovative leader in bathing experiences.

Our redesign of HÜPPE went far beyond simple brand basics. We not only rejuvenated the logo, colors, typography and business stationery but also took a deep dive into the website. Here we crafted a user experience that embodies HÜPPE’s core values: commitment, confidence, sophistication, and forward-thinking. We handled every detail, from implementation and coding to copy improvements following UX writing principles.

We’ve also enhanced the visual elements to mirror HÜPPE’s premium yet accessible identity. The typeface Hurme Geometric Sans 1 uses simple and sophisticated geometry, whereas the refined use of their signature orange now speaks directly to specific interactions, symbolizing a brand that is both unique and perfectly aligned with its essence.

With our comprehensive reimagining we positioned HÜPPE as an innovative leader in bathing experiences, one that focuses on service, aesthetics, sustainability, and the ‘Made in Germany’ quality standard. Now, the HÜPPE brand is not only aligned with modern needs but is alive, responsive, and ready for the challenges and opportunities that lie ahead.

Brand Strategy
Brand Design
Website Strategy
UX/UI Design
Web Development
Software Integration