Internet of Life™ is TMRW Foundation founder Cevat Yerli’s vision for a more natural, meaningful, and people-centered Web 3.0. Under this brand TMRW focuses on exploring and challenging the next generation of the Internet, including current and emerging developments in the metaverse and Web 3.0.

To support this mission, a digital magazine with the same name has been launched. Together with its readers, www.internetoflife.org engages in discussions on how we can shape a future version of the Internet that resonates with us. The bold brand identity for Internet of Life™ was crafted by think moto as part of a minimum viable branding (MVB) project.

Creating a distinctive, yet classic logo for Internet of Life™ was paramount for us. We achieved this by using tight letter spacing and crafting individual ligatures in the word pairing “of Life.” We intentionally chose this approachable, non-technical look to symbolize the coming together of technology (Internet) with the people who utilize it (of Life).

In accordance with the brand personality we’ve defined, Internet of Life™ interacts with readers, employees, and business partners in a smart, brave, and enlightening manner. These behavioral attributes are reflected in various design parameters, including the typography of the brand.

For example, the bold character of the brand is emphasized by the use of the classic Optima typeface in the Bold font style for headlines. The humanistic character of Optima creates a deliberate contrast to the technology-driven theme of the magazine. When combined with sans-serif reading and interface typography, it ensures a striking yet easily readable typeface.

Brand Strategy
Brand Architecture
Brand Design
Logo Design
Website Design
Brand Guidelines

Imagine you’ve got great products, a passion for what you do, and long-standing client relationships. Pretty impressive, right? But what if your brand doesn’t reflect how outstanding your services are? Swiss-based Bystronic, a global player in the sheet metal industry, had it all when it approached us in 2021—it just needed to show it did.

Therefore, our goal was to establish a resilient, adaptable brand. A clear brand purpose is essential for evolving and telling a dynamic brand story. Bystronic, initially a technology company in the sheet metal industry, has evolved into a trusted partner, pioneer, and mentor, actively shaping and advancing the sheet metal processing sector.

In the following months, we reworked the design, which, above all, meant to simplify it. Since it was key for the brand to be understood across global markets, we focused on the essentials. While we kept the basic look of the logo, we introduced a new corporate font. Its geometric lettering emphasizes the expertise the brand stands for. With aubergine as a third primary color alongside red and white, we added a human touch, imparting sovereignty and substance. We also used a geometric design to create icons and illustrations and set out guidelines for the imagery.

We worked in stages to help the client introduce the new corporate design. First, we redesigned the website and developed modules that were easy to implement. Then, we shaped a concept for image and product advertising that captures Bystronic’s renewed confidence.

With rebranding, internal acceptance is essential. We created a brand engagement movie to convey the new brand in a dynamic and resonant way, serving as a key tool for brand awareness and identification. We also established a Brand Portal to act as the single source of truth for the new Bystronic brand.

Ultimately, all that matters is sheet metal—and a strong brand that resonates with both customers and employees alike.

Brand Strategy
Brand Design
Brand Guidelines
Brand Management
Brand Portal
Brand Imagery

Company leased bikes are no longer new. But they were new in 2008, when JobRad was founded. As the pioneer of corporate bike leasing, JobRad has since taken a leading role in pushing the mobility revolution forward.

When JobRad asked us to review its brand strategy, it quickly became clear that the drive inherent in the company’s DNA was not reflected in the brand. So in a workshop, we developed a vision of the brand together with the client. This vision spoke of dynamism and new beginnings. Of enthusiasm and a love of cycling. And last but not least, of intelligent, seamless services for the best possible user experience.

For a brand to be successful, it must have its own personality. The experience with the brand must match that specific personality to resonate with customers. Archetypes help understand your brand and get a sense of its behavior. Is your brand a sage, a lover, or a hero? And what if your brand was a person—what core characteristics could we derive from them?

Based on the outcome of a joint workshop, we later defined JobRad’s archetype as a hero, inspired by the magician. As an optimistic, trailblazing leader, the hero also wants to awaken the hero in us. As a person, JobRad would be confident, moving, and approachable. These attributes helped us derive clear design principles for the look, tone, and UX.

Just as a person is more than their looks, the tone of voice is equally important. We therefore defined how JobRad speaks and how to communicate with a clear voice. Successively, we also laid out UX principles to show what it means for the user experience to be in line with the brand.

Beyond crafting the brand basics, we conceived a strategy for the trade show booth, live marketing, and employer branding. We also created a brand movie to showcase the highlights of the new brand identity, premiering it to 600 employees during an internal roll-out.

After all, it is crucial that a brand is embraced both internally and externally. With the brand portal we set up in Frontify, we promoted even greater brand awareness. Not only can employees (or other specified users) discover the brand there, but the portal itself can grow and develop, just like the brand itself.

Brand Strategy
Brand Personality
Visual Brand Identity
Logo Design
Employer Branding & Employee Value Proposition
Exhibition Stand Design
Brand Portal
UX Writing
UX Principles

Being Bookwire’s lead agency since their (and our) foundation in 2010, we’ve been revitalizing their look and feel since 2019. Their innovative software aids publishers in distributing and marketing e-books, audiobooks, and print-on-demand titles. Our challenge was to embody the non-visual benefits of this software in a way that speaks both emotionally and elegantly. It was a unique task that required us to translate complex processes into an engaging and sophisticated visual narrative.

As Bookwire matured and expanded internationally, it was evident that our collaboration needed to evolve as well. The company had grown not only in size but also in confidence. In developing the new website, we crafted a distinct and self-assured graphic style, complemented by engaging imagery, fresh information architecture, and the latest UX principles. This relaunch mirrored Bookwire’s evolution, reflecting a brand that had truly grown up.

Utilizing abstract geometric forms intertwined with narrative elements, the new graphic language skillfully visualizes abstract processes in an emotionally engaging way. A bold contrast of black and white, accented by a striking red and green gradient, underscores the fresh and independent look.

The imagery is designed to echo the graphic structure of the illustrations, artfully combining gradient surfaces with near-monochrome images to create a visually cohesive and engaging aesthetic.

Brand Strategy
Brand Design
Logo Design
Brand Architecture
Digital Product Design
Website Design
Spatial Design
Exhibition Design