Kategorie: Branded Interactions
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Tone of Voice—How a Brand Sounds and Speaks: A Successful Brand Personality Always Has a Distinctive Tone of Voice
—Den Artikel gibt es hier auch auf Deutsch Brands are successful if they are recognizable and provide outstanding user experiences at all touch points. Be it website, social media, point of sale, marketing or virtual assistant—only a clearly defined brand personality ensures a consistent and unique encounter between brand and user at all times. This always…
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Tone of Voice—Wie eine Marke klingt und spricht
Sonja Reichel, Conversational Designer and UX Writer at think moto, shows why a brand should use the power of language to its advantage.