Minimum Viable Brand for advalyze
advalyze is a fast growing growth marketing company. After restructuring the management of advalyze, there were changes in the direction of the brand. These changes had to be reflected in the design.
In the course of our MVB process we developed a distinctive brand personality that allows for a clear strategic differentiation in the market. In terms of design, this resulted in a dynamic logo, powerful and appealing colors, a concise typography and an appearance that does justice to the vision, self-confidence and partnership-based self-perception of the advalyze brand.
The MVB not only offers greater visibility and distinctiveness of the advalyze brand to the outside world, but also ensures stronger identification among employees internally.