Minimum Viable Brand for advalyze
advalyze is a fast-growing growth marketing company. Changes in management resulted in a shift in the brand’s strategy, which also needed to be reflected in the design. During our MVB process, we developed a distinctive brand personality that allows for clear, strategic differentiation in the market.
For the design, we used a dynamic logo, powerful and appealing colors, concise typography, and a look and feel that does justice to the brand’s vision, self-confidence, and collaborative attitude.
As a result, in addition to increasing the visibility and distinctiveness of the brand externally, the MVB also ensures that employees identify with their company to a greater extent internally.