flyiin | Digital Product Development

Online flight booking rethought -
for the Air Travel Startup flyiin

Marco Spies, Co-founder think moto & flyiin
by Marco Spies, Co-founder think moto & flyiin

Between 2015-2017, we had the chance to apply our design sprint skills to flyiin, the start-up of Marco Spies and Stéphane Pingaud. flyiin is the first service-focused online marketplace for air travel. flyiin offers service-oriented travelers the possibility to select different airport or in-flight options during the booking process and, in doing so, provides significantly more transparency and better comparability.


Defining the brand personality

In the founding phase, we used our MVB approach to give flyiin a professional appearance for the first touchpoints and pitches. Throughout a series of workshops, we developed the brand personality, which was then translated into brand filters, mood boards and finally into designed brand basics. Responding to feedback from users, partners and potential investors, we continued to iterate the resulting image within a year.


From MVP to Agile Product Development in Design Sprints

In further workshops, we created the personas ‘Paul' and ‘Isabella’ for the development of the actual booking portal. Over the course of six design sprints, we designed the flyiin user experience, including an insight into individual in-flight experiences. From the first click dummy and the demo version with a connection to the APIs of the airlines to private beta testing, the agile approach allowed us to quickly and easily design, implement and test new features. Our private beta test in the summer of 2017, this was tested by around 500 users.