Innovation Design Sprints

Innovation Design Sprints—
Develop and Test Your Product and Service Ideas within 4 Days

In our Innovation Design Sprint, you develop ideas for product and service innovations in just 4 days. By using Innovation Design Sprints, you reduce the lengthy product development process to a few days. The process is based on Design Sprints 2.0 by Jake Knapp, which summarizes the experiences of the Google Design Team. We use our Score Card to evaluate ideas, taking into account user benefits as well as business impact and brand value. This way, you can make sure your ideas fit the market and brand at an early stage and at a low cost.

Innovation Design Sprints ...

  • save costs and time in product and service innovation
  • help create new ideas within a pre-defined strategic framework in just 4 days
  • provide results that help you present strategies internally and engage stakeholders
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What Is the Innovation Design Sprint like?

We start the 4-day Innovation Design Sprint with a full-day kickoff workshop in which we outline the strategic benchmarks and identify the key challenges. In the subsequent 3-day hackathon, the focus is on idea development, evaluation, design, prototyping and user testing, as well as a review and planning of the next steps.

If you prefer, you can conduct the Innovation Design Sprint in integrated teams. In this case, think moto employees work together with your team. Our Co-Lab space at the think moto Academy is specially equipped for this and ideal for teams of up to 12 participants.

The following process is illustrative and can be customized to a certain extent.

Preparation
1–2 weeks before starting the sprint, we conduct a planning session with the client to discuss the problem, get an overview of the stakeholders and participants of the sprint, and jointly define the framework for the sprint and user tests. Subsequently, we carry out a 1-day research and prepare the sprint.

Monday
Intense kickoff workshop with customer/key stakeholders

  • Discover & Empathize: In short lightning sessions, we look at the problem to be solved from the perspective of the individual stakeholders and thus determine the context. We also share our research results from the preparation phase and explore the (brand and product) strategic key points that are relevant for tackling the problem.

Tuesday
Workshop day 2 with customer/key stakeholders

  • Ideate & Decide: We outline ideas for solving the problem and review them together. We also create a storyboard for the prototype.

Wednesday
Can optionally be provided with integrated sprint teams (think moto + customer)

  • Design & Prototype: We turn the storyboard into designs, which we then bring together as an interactive prototype.

Thursday
Can optionally be provided with integrated sprint teams (think moto + customer)

  • Test & Review: In the morning, we test the idea with people recruited for this purpose. We incorporate their feedback—where possible—or document it for further action. We conclude with a retrospective with the entire team.

Innovation Design Sprint as Remote Sprint

If you wish, we can also offer 5-day remote sprints. We then conduct the workshop sessions in different video conference rooms with groups working in parallel.