A New Vibrant Corporate Design for a Company with a Big Vision
Intelligent Energy System Services is committed to shaping a sustainable future. And does not start tomorrow, but today. The joint venture formed by Porsche subsidiary MHP and TransnetBW therefore combines know-how from the automotive/mobility, manufacturing and digitization sectors with expert knowledge of the energy sector. After all, the mobility and energy turnaround can only succeed by bundling competencies and intelligent solutions. This includes the major issues of the future, such as decarbonization, grid stability and autonomous driving.
This vision and determination were to be reflected in the corporate design and a website as a one-pager: A minimum viable brand (MVB), which makes the company quickly visible and can be expanded at any time, was the obvious choice.
Strong and Visionary: A Clear Brand Awareness
As part of our strategic design process, we worked with Intelligent Energy System Services to determine the brand personality and brand archetype, serving as the basis for developing the look and feel, content and communication, user experience and interaction of the one-pager.
Powerful and Dynamic: An Adaptable Logo and Website
The corporate design reflects both the versatility and the future-oriented nature of the company. The flexible logo adapts to the respective content and also takes up the idea of networking as a connecting element. A modern imagery in combination with animations supports the story telling and creates a lively layout.
On the website, generous white spaces and confident typography emphasize how much conviction and confidence the company has in driving forward the mobility and energy transition. An additional, brand-specific icon set makes the brand's uniqueness visible across all channels and media.
Upgradeable at Any Time
With the minimum viable brand, we have made the vision of Intelligent Energy System Services become tangible and transparent with a comparably small amount of resources and time. This is the first step towards a living brand that is able to respond to new developments in the mobility and energy sector at any time.