Upon the successful graphic development of the LivePerson Institute and LivePerson Partner sub-brands, we were asked to consolidate and further develop the LivePerson umbrella brand.
It was important to the client to reflect the new developments of the sub-brands and to merge the cosmos of LivePerson into a consistent overall image. For the new branding, a new, independent graphic visual language needed to be developed.
Given LivePerson is the specialist for AI-supported conversational commerce, we used fundamental concepts from the fields of machine learning and computer science as a start to develop the visual language. A grid or pattern therefore forms the basic structure of the LivePerson brand.
The 64-Bit Pattern
Throughout the design process, we focused on the bit as the smallest unit of information theory, computer science, and digital communication, also keeping in mind the concept of pattern recognition. While the latter deals with the automatic detection of regularities in data using algorithms, grids are fundamental tools for data analysis.
Based on these two vectors, we developed a square raster element consisting of eight segments each, the 64-bit pattern. This grid element can serve as a stand-alone graphical element or, alternatively, as a basis for developing new linear graphics. These graphics can be viewed as patterns in an examined data set.
Testing the New Design
Based on the 64-bit pattern, we conducted initial trials of the new design system for various touchpoints.